12.15.09
NEW PARTNERSHIP WITH BROADLEAF LOGISTICS
EXPANDS NICHIHA’S DISTRIBUTION IN CANADA
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ATLANTA – (December 2009) – Nichiha, leader in fiber
cement siding and accessories, announces Broadleaf
Logistics Company as the exclusive two-step distributor
of Nichiha products to serve the Canadian commercial
market sector. The two-step process will have Broadleaf
carrying the commercial line of Nichiha products and
distributing to other localized dealers in their
network.
“We are very excited about partnering with a well known
company such as Broadleaf and look forward to many years
of success this partnership will bring to both
organizations,” says Tom Wingard, director of sales –
specialty products division.
Broadleaf Logistics (the former Weyerhaeuser
distribution business) was launched in June of 2007. The
differentiated portfolio, combined with the enhanced
focus on customer service, has resulted in Broadleaf as
being seen as a leading provider of well recognized
brands across Canada.
“Nichiha is truly an innovative fiber cement provider
with a well segmented portfolio offering. Its
professional discipline and entrepreneurial approach
under which Nichiha operates will make an ideal
strategic partnership to service the Canadian building
industry,” states Mike Gibson, director, product
management and marketing of Broadleaf. “We are thrilled
about the opportunity to make Nichiha successful in the
Canadian commercial building market.”
Company Background
In 1998, Nichiha U.S.A., Inc. was established in
Norcross, Ga., as a joint venture of the Nichiha
Corporation of Japan and the Sumitomo Corporations of
Japan and North America. Nichiha, an international
leader in fiber cement technology for more than 30
years, markets distinct patterns of fiber cement siding
products in the U.S. In 2007, Nichiha opened its first
U.S. manufacturing plant in Macon, Ga., responding to an
increase in demand for fiber cement products in the
Southeast market. For more information, call
1.86.NICHIHA1 or visit our Web site at www.nichiha.com.
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